project image
Claudia Bitran
TOUR

first performed on October 25, 2012
Gelman Gallery, RISD Museum, Providence, RI
performed every time that it is played on Youtube or Vimeo

CLAUDIA BITRAN

Providence, RI
cbitran@risd.edu
portfolios.risd.edu/claudiabitran

TOUR
CLAUDIA BITRAN

I lived most of my life in Chile, where I always felt far away from my pop idols. Watching MTV and reality shows became my portal, I learned the choreographies of every music video I loved (N’Sync, Britney, Destiny’s Child…), as well as the lyrics. I analyzed the stars, their expressions, costumes and sets.

In particular, I was obsessed with Britney Spears music videos. In Chile, I was a Britney Spears impersonator for a TV show called Mi Nombre Es (My Name Is, 2011). Being a celebrity impersonator on TV was an important way to understand the pressure of performing live in front of a whole country, and it made me think about the vulnerability of people who want to become stars. I wanted to completely embody this experience, living the stress of the backstage of a TV-show set.

But there were other elements that interested me as well. I deeply wanted to feel what it was to be Britney Spears, I wanted to be inside of her videos, I wanted to become her dancers, understand her sets, touch the costumes, and have control over every element of her music videos. What I really wanted was to recreate the whole production of her pop universe. In 2012 I decided to remake 20 of her most popular videos. I started by making miniature maquettes of her sets, copying every element through small dioramas made with craft materials. Then with a glue gun, paint and canvas, I made the costumes. I also rehearsed and learned all the choreographies of her dancers and all of Britney’s moves and gestures. With the help of my green screen and After Effects, I could insert myself into all of these sets. I finally had reproduced all these videos and they were surprisingly very similar to the original ones.

The piece is shown in two different ways: as a video installation in a gallery space with 20 videos projected at the same time, on loop, and also as individual videos through the internet, under the same name of the original videos that I used as models.

These video performance projects are the way that I investigate anonymous loneliness, DIY spectacles, ridiculousness, beauty, the pathetic, humor, formulaic diagrams of desires, homogenous crowds and stars acting inside and/or looking into theatrical sets.